from the airplane.
I'm flying on Virgin, and last night when I checked in, I saw that I had enough elevate points for a free upgrade to coach premium. I got it because its in the front, there was an empty seat next to it, and it has 4 extra inches of leg room.
But that's not all.
I get: free internet (obvi!), and unlimited free food and drink and movies.
I have this many of these: